Selected work
A few projects that go into more depth than a CV allows.
Analytics · Data Governance · BSH Home Appliances
Rebuilding the marketing taxonomy across 40+ markets so the data could actually be trusted, and used.
Data quality: 40% → 90% across 40+ markets
Ad Ops · Automation · BSH Home Appliances
A self-updating tracking system across 25+ markets and thousands of Google Ads campaigns, so local teams could stop chasing tags.
100% tracking accuracy across 25+ markets
Media Strategy · Sponsorship & Negotiation · Colgate-Palmolive India
Buying into IPL online streaming while it was still undervalued, and tying the brand's message to the most-watched moments of every match.
5x impressions vs. estimate, ~5x cost efficiency
AI & Tooling · Personal Project
A small local PDF-to-markdown desktop app, built in about an hour to solve a real problem with token limits and privacy.
PDF to Markdown, built in under a day
