Global Paid Media Governance
Standardising paid media across 25+ markets and 300–400 ad accounts.
Read more →Common sense over complexity. Paid media, global markets, and an honest attempt at understanding the role of AI in all of this.
Digital marketing professional with 14 years across agency and client roles — specialising in paid media across European and global markets.

Paid search, social, programmatic, full funnel strategy across global markets.
25+ markets, global agency relationships, cross-market governance and training.
Actively exploring AI's role in media and marketing. Honest about what's known, what isn't.
A few projects and campaigns worth talking about in more depth than a CV allows.
Standardising paid media across 25+ markets and 300–400 ad accounts.
Read more →Building search, social and programmatic strategy for a global brand.
Read more →